Founded in 2018, this business is a premier experiential entertainment venue located in the heart of Virginia Beach, Virginia. With over 7,400 square feet of immersive entertainment space, it offers a one-of-a-kind destination where guests enjoy a fusion of excitement, socialization, and leisure through axe, knife, and ninja star throwing—all supported by a full-service bar and restaurant. The business is committed to exceptional experiences and top-tier service which has made this facility a leading entertainment hub in the region, with a strong, loyal customer base and stellar online reviews across Google, Yelp, Facebook, and TripAdvisor.
The business has grown significantly since its inception. What began as a 1,900 sq. ft. side project quickly evolved into a bustling entertainment venue, more than tripling in size within two years. The business proudly serves a diverse clientele ranging from couples and families to corporate groups and military personnel, benefiting from Virginia Beach’s status as a major resort city and its proximity to the largest naval base in the world.
The venue features state-of-the-art digital axe throwing lanes powered by mini-PCs, projectors, and tablets that deliver interactive gameplay experiences well beyond traditional target practice. Sessions range from 1 to 2 hours and can be booked online for groups as small as two or reserved for large groups up to 150 people. Complementing the entertainment offering, the in-house bar and kitchen serve a curated menu of drinks and food, making it a complete social destination. Guests consistently praise the personalized coaching, friendly staff, and high-energy atmosphere—elements that contribute to strong repeat business and a 15–20% return customer rate.
The business is uniquely positioned in a niche market with minimal direct competition.
Operational excellence is a cornerstone of the business. The team includes a salaried Assistant General Manager, supported by twelve part-time staff members including axe coaches, bartenders, kitchen staff, and front desk personnel. The operations run smoothly with defined processes in place—from guest check-in to food service and safety training—ensuring that every visit is both seamless and memorable.
Marketing and customer acquisition have been driven primarily through targeted Facebook and Instagram advertising, bolstered by an in-house CRM and digital reservation system. The business maintains a customer database of approximately 35,000 contacts and receives regular engagement from customers aged 25–35, the core demographic. The marketing strategy is shifting toward showcasing the venue as “More Than Axe Throwing”—an immersive social experience that goes beyond the blades.
The business sees seasonal fluctuations, with peak activity during fall, winter, and early spring, and slower summer months due to the area's focus on outdoor and beach-related activities. Despite this, cash flow remains steady with an average order value of $50–$75 and minimal working capital requirements.
Opportunities for growth abound. A new owner could easily expand revenue streams by repurposing some throwing bays into additional attractions like arcade games or duckpin bowling, launching enhanced birthday packages, opening for weekday lunches to boost bar/restaurant sales, or even building out a satellite brewery tasting room in partnership with local brewers. The branding and customer perception already positions the business for expansion or franchising, offering a unique edge for multi-location scaling.
The business is a turnkey, high-margin business in an established niche, located in a vibrant, tourism-heavy city with a robust military presence. The foundation is solid, the reputation is stellar, and the growth potential is real. For the right operator, the opportunity represents not just a business—but a lifestyle brand with a loyal following and unmatched opportunity.
Seller Financing
