Trademarked Natural Beauty eCommerce Brand

Business Overview
The global Clean Beauty Market continues to expand, driven by consumer demand for transparency, sustainability, and efficacy. This opportunity is THE online destination dedicated to offering a range of hair and skincare products crafted from natural, vegan ingredients, built on a foundation of clean and scientifically backed formulations. Now approaching a decade in market, the trademarked brand’s 14 SKU line is carried in retail locations across the United States, Canada, Asia, and Australia. The business operates a profitable three stream model: direct to consumer (DTC) via Shopify, a robust wholesale B2B division, and a high margin private label division offering custom formulation and white label services.

They boast an exceptionally loyal customer base with a very healthy social media following of ~26K followers, a remarkably low customer acquisition cost of $1.40, 27% of revenue generated from repeat DTC customers, and a 2.11% DTC conversion rate, all driven entirely by organic strategies.

The company’s loyal customer base, award-winning products, and untapped future growth opportunities position it as an attractive acquisition. With a well-developed brand identity, and excellent margins, this business is primed for the next stage of expansion.

Key Benefits
Strategic Growth & Channel Expansion: The brand is currently executing a multi-channel scaling strategy, expanding to major social commerce and third-party marketplaces. The wholesale pipeline is equally robust, highlighted by a newly signed distribution agreement with a global travel retailer and a high-volume partnership with a leading beauty subscription box, whose first production order shipped in June 2026 with a second large order booked for November and advanced discussions underway for a headline feature placement. These catalysts underpin the booked wholesale revenue reflected in the 2026 proforma
Top-Tier Retailers and Beauty Membership Platform Partnerships: The company has secured a series of high-profile retail and membership accounts, significantly expanding its national exposure. The first of these launched in Q4 2025, with additional partnerships secured through H1 2026. Together, these high-volume accounts solidify the brand's footprint across premium retail and membership platforms alike
Established Multi Channel Distribution: Wholesale revenue through 400 to 500 High Profile retail stores and DTC with strong repeat purchase behavior
Award Winning Product Line: Recognized by Vogue and nominated for multiple industry awards
High Margin Private Label Division: Offers scalable B2B revenue through custom formulation and white labeling with minimal additional overhead
Strong Founder Legacy: Founder named to BC Business 30 Under 30, YWCA Women of Distinction nominee, and Visa She’s Next award winner, lending credibility and media appeal
Efficient Customer Acquisition: Extremely low CAC driven entirely by organic strategies, with 27% of DTC revenue from repeat customers

Financial Strength & Growth Momentum
The business demonstrates exceptional financial health, delivering consistent year-over-year growth with sales up 52% and profits up 70% in the current TTM (CAD) over 2025. This expansion is underpinned by a robust 34% cash flow (SDE) margin, reflecting both operational efficiency and strong brand equity.

Growth in 2026 has been led by wholesale and retail distribution, with Q1 revenue well ahead of the prior year on the strength of new national accounts and booked wholesale orders. Proforma 2026 projects sales 49% and cash flow 81% above full-year 2025, at a 37% cash flow margin. The proforma reflects actual results for January through June 2026 together with wholesale orders already booked; the second half is held flat at the first-half monthly run rate, with no seasonal uplift or further growth assumed. On that basis, proforma revenue sits marginally below the trailing-12-mos figure while cash flow/margin both improve