Seller Financing

Asking Price
$3,250,000
Gross Revenue
$3,273,712
Cash Flow
$1,143,851
Overview
Year Established
2014
Employees
10 full time
Business
Description
Business Overview
An established, end-to-end ecommerce and performance marketing agency serving US manufacturers and direct-to-consumer brands across Shopify, Amazon, paid media, and search - with a distinctive secondary niche in the senior living industry. Over a 10+ year operating history the business has evolved from a single-service ecommerce shop into a full-funnel agency that can own a client's entire digital presence, from storefront and marketplace through demand generation and reporting.
The agency generated $3.27M in trailing-twelve-month revenue, anchored by roughly $195K of monthly fixed recurring retainers (~$2.3M annualized, ~72% of revenue), with the balance earned as project work. It serves 55 active clients, all US-based, with annual churn of approximately 5%.
Delivery is fully remote across roughly ten full-time staff and three long-tenured contractors; a physical office is not required to operate the business. The owner is largely semi-retired and is open to a two-to-three-year transition, though a shorter handover can be accommodated.
Key Highlights
•Durable Recurring Revenue - ~$195K/mo of fixed recurring retainers (~72% of revenue, ~$2.3M annualized) with only ~5% annual churn, the predictable profile buyers pay a premium to own.
•Expanding Earnings - Adjusted SDE has grown from $443K to $1.14M (+138%) since 2023, with margin rising from 15.6% to 35.2% through disciplined cost control.
•Proprietary Data Tooling - Custom dashboards unify Amazon, Google, Shopify and more into a single real-time view that deepens client dependence and supports retention.
•A Built-in Growth Channel - A private-equity relationship automatically assigns each newly acquired portfolio company to the agency. Ten are served today; the firm's portfolio numbers in the hundreds.
•Long Client Tenure - Many of the largest relationships span ten years or more, and the newest core clients exceed three years, retention well above agency norms.
•Untapped Demand Generation - Grown entirely on referral with no outbound sales function - a clear, low-risk growth lever waiting for a new owner.
Marketing
The agency's own growth has been driven almost entirely through referrals and word of mouth, with no outbound sales or marketing function ever deployed - a strong quality signal and, equally, an obvious untapped lever for a new owner. Reputation is reinforced by a 4.8-star public rating and an owner-managed professional online community of roughly 23,000 members, both of which transfer with the business.
As a service provider, the agency offers a complete performance-marketing stack: Shopify development, Amazon account management, web development, ecommerce strategy, PPC and paid media across Google and paid social, and SEO/AEO, rounded out with content marketing. It holds agency-level Google and Meta certifications and has been recognized with an industry design award.
A proprietary analytics layer sits on top of the stack, integrating data from disparate platforms into a single unified view that enables real-time, cross-channel marketing decisions - a capability competitors built on off-the-shelf reporting cannot easily match.
Operations or Operational Structure
The business operates with approximately ten full-time employees and three long-tenured permanent contractors, all working fully remotely. The organization is built around clearly defined functions - executive leadership, client success, paid search/PPC, Amazon marketplace, web development, Shopify management, email, social, the senior living practice, digital strategy, account management, and lead generation - rather than around any single individual, supporting continuity through an ownership transition.
The owner is largely semi-retired, focusing on cash-flow management and periodic interaction with the private-equity relationship while the team handles day-to-day delivery. Current staff and contractors have indicated a willingness to continue under new ownership.
An established, end-to-end ecommerce and performance marketing agency serving US manufacturers and direct-to-consumer brands across Shopify, Amazon, paid media, and search - with a distinctive secondary niche in the senior living industry. Over a 10+ year operating history the business has evolved from a single-service ecommerce shop into a full-funnel agency that can own a client's entire digital presence, from storefront and marketplace through demand generation and reporting.
The agency generated $3.27M in trailing-twelve-month revenue, anchored by roughly $195K of monthly fixed recurring retainers (~$2.3M annualized, ~72% of revenue), with the balance earned as project work. It serves 55 active clients, all US-based, with annual churn of approximately 5%.
Delivery is fully remote across roughly ten full-time staff and three long-tenured contractors; a physical office is not required to operate the business. The owner is largely semi-retired and is open to a two-to-three-year transition, though a shorter handover can be accommodated.
Key Highlights
•Durable Recurring Revenue - ~$195K/mo of fixed recurring retainers (~72% of revenue, ~$2.3M annualized) with only ~5% annual churn, the predictable profile buyers pay a premium to own.
•Expanding Earnings - Adjusted SDE has grown from $443K to $1.14M (+138%) since 2023, with margin rising from 15.6% to 35.2% through disciplined cost control.
•Proprietary Data Tooling - Custom dashboards unify Amazon, Google, Shopify and more into a single real-time view that deepens client dependence and supports retention.
•A Built-in Growth Channel - A private-equity relationship automatically assigns each newly acquired portfolio company to the agency. Ten are served today; the firm's portfolio numbers in the hundreds.
•Long Client Tenure - Many of the largest relationships span ten years or more, and the newest core clients exceed three years, retention well above agency norms.
•Untapped Demand Generation - Grown entirely on referral with no outbound sales function - a clear, low-risk growth lever waiting for a new owner.
Marketing
The agency's own growth has been driven almost entirely through referrals and word of mouth, with no outbound sales or marketing function ever deployed - a strong quality signal and, equally, an obvious untapped lever for a new owner. Reputation is reinforced by a 4.8-star public rating and an owner-managed professional online community of roughly 23,000 members, both of which transfer with the business.
As a service provider, the agency offers a complete performance-marketing stack: Shopify development, Amazon account management, web development, ecommerce strategy, PPC and paid media across Google and paid social, and SEO/AEO, rounded out with content marketing. It holds agency-level Google and Meta certifications and has been recognized with an industry design award.
A proprietary analytics layer sits on top of the stack, integrating data from disparate platforms into a single unified view that enables real-time, cross-channel marketing decisions - a capability competitors built on off-the-shelf reporting cannot easily match.
Operations or Operational Structure
The business operates with approximately ten full-time employees and three long-tenured permanent contractors, all working fully remotely. The organization is built around clearly defined functions - executive leadership, client success, paid search/PPC, Amazon marketplace, web development, Shopify management, email, social, the senior living practice, digital strategy, account management, and lead generation - rather than around any single individual, supporting continuity through an ownership transition.
The owner is largely semi-retired, focusing on cash-flow management and periodic interaction with the private-equity relationship while the team handles day-to-day delivery. Current staff and contractors have indicated a willingness to continue under new ownership.
Growth Prospects
The business has reached its current scale without ever running a structured growth effort - leaving a clear set of low-risk levers for an incoming owner
•Deepen the private-equity relationship. The firm holds a portfolio numbering in the hundreds and already regards the agency as a strong performer. Proactively presenting capabilities across more of the portfolio is the single largest, lowest-risk lever available.
•Add a business-development function. Growth to date has been entirely referral-driven; even a modest, structured outbound effort would open a channel the business has never used.
•Expand service lines and verticals. The existing base offers cross-sell room, and the senior living niche can extend into adjacent regulated, relationship-driven categories that command premium retainers.
•Use AI to expand margin and capacity. Scaling the disciplined use of AI across delivery can lift capacity per employee and widen the already-expanding margin.
•Review and optimize pricing. Long tenure and low churn suggest retainer levels have room to move - near-term upside that flows directly to earnings.
•Deepen the private-equity relationship. The firm holds a portfolio numbering in the hundreds and already regards the agency as a strong performer. Proactively presenting capabilities across more of the portfolio is the single largest, lowest-risk lever available.
•Add a business-development function. Growth to date has been entirely referral-driven; even a modest, structured outbound effort would open a channel the business has never used.
•Expand service lines and verticals. The existing base offers cross-sell room, and the senior living niche can extend into adjacent regulated, relationship-driven categories that command premium retainers.
•Use AI to expand margin and capacity. Scaling the disciplined use of AI across delivery can lift capacity per employee and widen the already-expanding margin.
•Review and optimize pricing. Long tenure and low churn suggest retainer levels have room to move - near-term upside that flows directly to earnings.
Sale
Reason for Selling
Pursue Other Interests
Training/Support
Yes
Premises
Location
Pittsboro, NC
Contact The Seller
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