Business Overview
This business is THE one-stop shop for all things camouflage. From cutting-edge patterns to durable, high-performance gear, they have everything needed to stay hidden and comfortable in the wild. Family owned and operated, the brand is sold predominantly on Amazon and their ecommerce website in the sports, outdoors & hunting niche.
With its global reach, robust product range, cutting-edge technology, and a commitment to quality and competitive pricing, the company is well positioned for sustained growth and expansion in the years ahead!
Key Benefits
• Licensed and Proprietary Designs with potential to expand into additional products
• Extensive Media Library: Hundreds of videos and images available for marketing use
• Trusted Brand: 1,144+ reviews with a 4.9 Star average on the website, plus 1,865+ reviews with a 4.6 Star average on Amazon
• Longevity: Brand and website operating successfully since 2008
• Continuous Innovation: Over 15 years of R&D, with regular product updates driven by customer feedback
Marketing
Current marketing strategies include:
• Influencer Collaborations
• Affiliate Program
• Consistent Social Media Engagement
• PPC Advertising - primary focus has been on • Amazon PPC and Facebook advertising
With the right expertise or agency support in optimizing and scaling campaigns effectively across platforms to drive traffic to the website through paid ads, presents a great growth opportunity.
Operations
This is an owner operated company, with the first owner working approx. 2 hours/week and the second owner working approx. 20 hours/week overseeing all details of the business operation. Additionally, there is one contractor whose anticipated hours going forward will be closer to 2-3 hours per month.
